University of Southern Indiana

Design Thinking

In today’s rapidly changing world, organizations are challenged to work collaboratively to accelerate innovation more than ever. Design thinking is a human-centered approach to innovation that not only solves problems, but identifies them. It approaches creativity and problem solving utilized by some of the most innovative organizations in the world, including corporations, non-profits, universities, schools and healthcare organizations. The goal of design thinking is to improve human experiences, and these experiences include those of employees, clients, patients, students, and other stakeholders.

Design thinking offers the following industry specific outcomes:

  • Healthcare
    • Improved patient experience and satisfaction
    • Increased efficiency
    • Lower patient wait times
    • Redesigned spaces
    • Reduced number of missed appointments
  • Manufacturing
    • Improved employee retention
    • Enhanced innovative culture
    • Increased efficiency
    • Redesigned spaces

This customizable course will provide a hands-on opportunity for participants to apply the design thinking approach in their professional and personal lives. Participants will learn how empathy, ideation and experimentation are foundational steps of the innovation process. Prototyping will be introduced and practiced as a way to experiment developing physical objects and mapping customer experiences of services. Participants will gain an enhanced understanding of design thinking and how to apply these skills within their organization to improve products and service.

Upon successful completion of this twelve-hour course participants will be able to:

  • Explain the design thinking approach
  • Apply empathy, ideation and experimentation to problem solving
  • Demonstrate prototyping physical objects or testing of interventions
  • Demonstrate customer mapping experiences and services

Follow up coaching is available in order to ensure successful implementation throughout organizations.

Contact Paula Nurrenbern, manager, customized solutions at 812-461-5425 or pjnurrenbe@usi.edu, for a needs assessment to see how our programs can meet the training needs of your company or organization.

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