The USI Marketing Club has joined the ranks of more than 300 universities in becoming an American Marketing Association (AMA) Collegiate Chapter.
As an AMA Collegiate Chapter, USI Marketing Club students will have access to exclusive industry content and resources including news and publications, data and insights, and a job postings board. Members have an opportunity to earn professional certifications, such as Professional Certified Marketer, as well as certifications in digital marketing, content marketing, management and sales. Students will also have the opportunity to participate in nationwide student competitions and participate in AMA conferences. In addition to these tremendous learning and growth opportunities, students who join USI’s Collegiate Chapter will be able to list their AMA membership on their resume, signaling their dedication and experience in marketing to employers.
The Marketing degree is the fourth largest program at Romain College of Business. As faculty advisor, Dr. Chad Milewicz, Chair of Economics and Marketing, Associate Professor of Marketing, believes this is a great opportunity to enhance the learning experience of all students interested in marketing careers. “Students who join our AMA Collegiate Chapter will be joining a world-class professional organization. This is a chance for students to expand their network, gain relevant experience outside the classroom, and learn much more about the exciting and rewarding career opportunities in marketing,” he says. Dr. Sabinah Wanjugu, Assistant Professor of Marketing, will join Milewicz in collaborating with marketing club members who want to participate in the AMA student competitions.
A generous donation funds students’ annual dues and travel expenses. Members will also engage in a variety of service projects that will not only impact the community but will generate funding to help sustain the chapter financially for future Club members. Upon graduation, students who join USI’s AMA Collegiate Chapter will also receive a one-year free AMA membership, a very relevant benefit for seniors who are graduating and still searching for that first job out of college.
Senior accounting and marketing major Mara Caldieraro, who has been in the Club since her freshman year, says, “I love how many connections I’ve made with people from the community throughout the meetings, and I’m looking forward to meeting more people nationally when the club expands.”
Courtney Bourne, Junior, is the Marketing Club President for 2021-2022. "Becoming a collegiate chapter of AMA is a big milestone for the club. This is every marketers dream: to have unlimited resources of marketing material," she said. "It will allow us to apply the knowledge we have gained from the University, as well as new exposure that will equip students to become marketing professionals.”