Social Media Resources

USI Liberal Arts Social Media Pages

USI Social Media How-to, In Brief

• Define needs, goals and your content strategy
  • This article from Sprout Social breaks down the steps of creating a social media marketing strategy specific to your needs.
    
    
• Make at least two current USI employees account administrators
  • Keep the login information for your accounts stored in a safe location and make sure this information is passed onto others if you leave your position.
    
    
• Follow content guidelines
  • Be mindful of recommended image sizes and cropping, which are different for every social media platform. Use this always-up-to-date cheat sheet for each platform's sizes
  • Limit the amount of text in the actual image (because screen readers cannot read text within an image).
  • Consider creating video content to grab people's attention. Utilize Sprout Social's Video Specs Cheat Sheet and see the Design Resources section below for video tools 
    
    
• Contact Web Services to be officially recognized and listed
  
  
• Contact Ben Luttrull for assistance
  
  
• Monitor and manage your account(s)

Design Resources

• University and College Branding
• College of Liberal Arts Downloads
  
  
• Canva create flyers, posters, short videos, instagram posts
• Piktochart posters
• Repost to repost other Instagram posts
• Crello animated instagram posts

Video Editing

• Vimeo
• Animoto
• Powtoons short cartoon videos

Free Stock Images
Use these sites to find images free for personal or commercial use.

USI Social Media Assets
Facebook cover photos and profile images for University-affiliated social media accounts.

New USI GIPHY stickers available

Show your #ScreaglePride with new animated USI stickers! To share these stickers (designed by Creative and Print Services) through text or add them to your next Instagram story or Snapchat post, just download the GIPHY app, search “USI” and select “Stickers.” 

How to send GIF stickers in iMessage 

How to text a GIF sticker 

How to use GIF stickers in Instagram stories 

How to use GIF stickers on Snapchat

University Policies

• University News Media Policy (this includes student-run media)
• University Social Media Policy
• University Communications