Program Objectives and Student Outcomes

Program Objective 1: Building competency in fundamental marketing content

Measurement Tools:

• ETS – MFT (Business) – Marketing portion

Program Objective 2: Developing competency in the marketing planning process

Learning Outcomes:

• Developing a marketing plan: Facility with this endeavor will include competency with market segmentation, positioning, marketing mix

Measurement Tools:

• Final project

Course Coverage:

• Marketing Management: MKTG 448

Program Objective 3: Critical thinking

Learning Outcomes:

• use relevant information/evidence
• consider relevant viewpoints
• identify relevant assumptions
• consider implications of alternative courses of action
• develop clear logical conclusions from prior analysis
• identify ethical issue(s)/problem(s)
• incorporate evaluation of relevant stakeholders
• evaluate implications of alternative courses of action
• develop logical conclusions from prior analysis

Measurement Tools:

• Class assignment

Course Coverage:

• Principles of Marketing: MKTG 305
• Sales Management: MKTG 444
• Marketing Management: MKTG 448

Program Objective 4: Ethical decision making

Learning Outcomes:

• identify ethical issue(s)/problem(s)
• incorporate evaluation of relevant stakeholders
• evaluate implications of alternative courses of action
• develop logical conclusions from prior analysis

Measurement Tools:

• Class assignment

Course Coverage:

• Personal Selling: MKTG 344
• Interactive Marketing: MKTG 355
• Marketing Management: MKTG 448

Program Objective 5: Oral communication

Learning Outcomes:

• use an effective opening statement/follow very clear organizational plan and reinforce it periodically
• consider relevant viewpoints
• include content clearly relevant to topic/purpose
• consistently use appropriate voice, pace, eye contact
• use standard English and appropriate vocabulary
• use clear and effective summary, conclusion, and/or recommendation and closing statement

Measurement Tools:

• Class assignments/project
• Role-play assignments
• Class project

Course Coverage:

• Retail Policy and Management: MKTG 447
• Personal Selling: MKTG 334
• Marketing of Services: MKTG 313

Program Objective 6: Written communication

Learning Outcomes:

• use clear statement of purpose
• use clear organization and logic
• use clear, accurate, and relevant information and concepts
• use standard English and appropriate vocabulary
• use clear and effective summary, conclusion, and/or recommendation and closing statement

Measurement Tools:

• Class assignments

Course Coverage:

• Principles of Marketing: MKTG 305
• Introduction to Marketing: MKTG 201