Faculty Research

Refereed Articles

• Smothers, J., Moore, A., Maier-Lytle, J., Bačić, D., & Chen, M. W. (2019). Engaging students through activity design: A service-dominant logic perspective. Journal of the Academy of Business Education.
• Celuch, K., Bacic, D., Chen, M., Maier-Lytle, J., & Smothers, J. (2018). The Potential of Student Co-Creation in Extracurricular Experiences. Marketing Education Review, 28 (1), 1-19, doi: https://doi.org/10.1080/10528008.2017.1419432.
• Celuch, K. G., Walz, A., & Jones, A. (in press, 2018). The Relational Drivers of Commitment for Different Customer Groups. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior.
• Celuch, K. G., Walz, A., & Hartman, L. (in press, 2018). The Roles of Trust and Confidence in Customer Citizenship Behavior. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior.
• Celuch, K. G., Bourdeau, B., & Winkel, D. (2017). Entrepreneurial Identity: The Missing Link for Entrepreneurship Education. Journal of Entrepreneurship Education, 20 (2), 1-20.
• Celuch, K. G., Bordeau, B., Khayum, M., & Townsend, L. (2017). The Role of the University in Accelerated Learning and Innovation as a Regional Ecosystem integrator. Journal of Research in Innovative Teaching, 10 (1), 34-47.
• Celuch, K. G., Bacic, D., Chen, M., Maier-Lytle, J., & Smothers, J. (in press, 2017). The Potential of Student Co-creation in Extracurricular Experiences. Marketing Education Review.
• Celuch, K., & Robinson, N. M. (2016). How the Customer Feedback Process Contributes to Perceived Customer Orientation and Affective Commitment in the Higher Educational Service Contex. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 29, 53-76.
• Smothers, J., Doleh, R., Celuch, K., Peluchette, J., & Valadares, K. (2016). Talk Nerdy to Me: The Role of Intellectual Stimulation in the Supervisor-Employee Relationship. Journal of Health and Human Services Administration, 28 (4), 64-93.
• Khayum, M. F., & Bourdeau, B. (2016). The Role of the University in Accelerated Learning and Innovation as a Regional Ecosystem Integrator. Journal of Research in Innovative Teaching, 10 (1).
• Robinson, N. M., & Celuch, K. (2016). Strategic and Bonding Effects of Enhancing the Student Feedback Process. Journal of Marketing for Higher Education, 1-21.
• Celuch, K., Saxby, C., & Oeding, J. (2015). The Influence of Counterfactual Thinking and Regret on Ethical Decision Making. Journal of Education for Business, 90 (4), 175-181.
• Celuch, K., Robinson, N. M., & Walz, A. M. (2015). A Framework for Encouraging Retail Customer Feedback. Journal of Services Marketing, 29 (4), 280-292.
• Saxby, C., Celuch, K., & Walz, A. (2015). How Employee Behaviors interact to Emotionally Bond Service Customers. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 28, 75-89.
• Celuch, K. G., Bourdeau, B., Saxby, C., & Ehlen, C. (2014). SME Internet Use: The Moderating Role of Normative Influence. Journal of Small Business Strategy, 24 (2), 69-90.
• Celuch, K. G., Robinson, N. M., & Walz, A. M. (in press, 2014). A Framework for Spurring Retail Customer Feedback. Journal of Services Marketing.
• Celuch, K. G., & Saxby, C. (in press, 2013). Counterfactual Thinking and Ethical Decision Making: A New Approach to an Old Problem for Marketing Education. Journal of Marketing Education, 1-13.
• Celuch, K. G., Bourdeau, B., & Smothers, J. (in press, 2013). Thinking Innovatively About Teaching Innovation and Ideation: Getting Students to Think Differently. Journal of Research in Innovative Teaching.
• Celuch, K. G., Bantham, J. H., & Kasouf, C. J. (2012). Change as a Moderator of Inter-Firm Communication and Conflict Management in Relationship Continuity. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 25, 46-62.
• Walz, A. M., Celuch, K. G., & Robinson, N. M. (2012). I Will Have No Other! - The Role of Communication and Trust in Driving Exclusive Behavior. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 25, 80-95.
• Celuch, K., & Dill, A. (2011). A Refinement and Extension of the Theory of Reasoned Action in Ethical Decision Contexts: The Role of Normative Influence and Ethical Judgment. Journal of Education for Business, 86 (4), 201-207.
• Celuch, K., & Dill, A. (2011). An extension of the Theory of Reasoned Action in ethical decision contexts: The role of normative influence and ethical judgment. Journal of Education for Business, 86 (4), 201-207.
• Celuch, K., Bantham, J., & Kasouf, C. (2011). The Role of Trust in Buyer-Seller Conflict Management. Journal of Business Research, 64, 1082-1088.
• Celuch, K. G., Walz, A. M., Saxby, C., & Ehlen, C. (2011). Understanding SME Intention to Use the Internet for Managing Supplier Information. New England Journal of Entrepreneurship, 14 (1), 9-21.
• Walz, A. M., & Celuch, K. G. (2010). The Effect of Retailer Communication on Customer Advocacy: The Moderating Role of Trust. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 23, 95-110.
• Celuch, K., Kozlenkova, I., & Black, G. (2010). An Exploration of Self-Efficacy as a Mediator of Skill Beliefs and Student Self Identity as a Critical Thinker. Marketing Education Review, 20, 257-266.
• Celuch, K. G., & Murphy, G. (in press, 2009). SME Internet Use and Strategic Flexibility: The Moderating Effect of IT Market Orientation. Journal of Marketing Management.
• Callaway, S. K., Celuch, K., & Murphey, G. B. (2008). Strategic Flexibility and SME's: The Role of Information Technology for Managing Internal and External Relations. New England Journal of Entrepreneurship.
• Celuch, K. G., Black, G., & Warthan, B. (2008). Student Self-Identity as a Critical Thinker: The Influence of Attitudes, Attitude Strength, and Normative Beliefs. Journal of Marketing Education, 1-9.
• Celuch, K. G., Goodwin, S., & Taylor, S. A. (2007). Understanding Small Scale Industrial User Internet Purchase and Information Management Intentions: A Test of Two Attitude Models. Industrial Marketing Management, 36, 109-120.
• Celuch, K. G., Green, A. M., Saxby, C. L., & Ehlen, C. R. (2007). Market orientation and Internet-related cognitions: Inside the minds of small business managers. Journal of Marketing Management, 23 (3-4), 227-242.
• Murphy, G. B., Celuch, K., & Callaway, S. K. (2007). Small Business Internet Use and Strategic Flexibility. Journal of Small Business Strategy, 18 (1), 57-68.
• Celuch, K., Murphy, G. B., & Callaway, S. K. (2007). More Bang for Your Buck: Small Firms and the Importance of Aligned Information Technology. Journal of High Technology Management Research, 17, 187-197.
• Celuch, K. G., Bantham, J. H., & Kasouf, C. J. (2006). An Extension of the Marriage Metaphor in Buyer-Seller Relationships: An Exploration of Individual Level Process Dynamics. Journal of Business Research, 59, 573-581.
• Kasouf, C. J., Celuch, K. G., & Bantham, J. H. (2006). An Examination of Communication Behaviors as Mediators in Individual-Level Interorganizational Exchanges. Psychology & Marketing, 23 (1), 35-56.
• Taylor, S. A., Goodwin, S., & Celuch, K. G. (2005). An Exploratory Investigation into the Question of Direct Selling Via the Internet in Industrial Equipment Markets. Journal of Business-To-Business Marketing, 12 (2), 39-72.
• Hunter, L., Kasouf, C., Celuch, K. G., & Curry, K. (2004). A Classification of Business-to-Business Buying Decisions: Risk Importance and Probability as a …. Industrial Marketing Management, 33 (2), 145-154.
• Celuch, K. G., Taylor, S. A., & Goodwin, S. (2004). Understanding Insurance Salesperson Internet Information Management Intentions: A Test of Competing Models. Journal of Insurance Issues, 27 (1), 22-40.
• Taylor, S., Celuch, K. G., & Goodwin, S. (2004). The Importance of BrandEquity to Customer Loyalty. Journal of Product & Brand Management, 13 (4), 217-227.
• Bantham, J. H., Celuch, K. G., & Kasouf, C. J. (2003). A Perspective of Partnerships based on Interdependence and Dialectical Theory. Journal of Business Research, 56, 265-274.
• Celuch, K. (2002). Comparing the Competitiveness of P/M, Metal Casting, and Heat Treating. International Journal of Powder Metallurgy, 67-72.
• Celuch, K. (2002). Promoting Critical Thinking and Life-Long Learning: An Experiment with the Theory of Planned…. Marketing Education Review, 13-22.
• Celuch, K. (2002). Technology Readiness in the eInsurance Industry: An Exploratory Investigation & Development of an…. Journal of Insurance Issues, 1-24.
• Celuch, K. (2002). The Effects of Perceived Market and Learning Orientation on Assessed Organizational Capabilities. Industrial Marketing Management, 545-554.
• Celuch, K. (2001). A Test of a Model of Consumers' Responses to Product Manual Safety Information: A Replication…. Journal of Applied Social Psychology.
• Celuch, K. (2000). Student Perceptions of a Marketing Course Taught with the Critical Thinking Approach. Marketing Education Review, 57-64.
• Celuch, K. (2000). The Influence of Organizational Market Orientation on Individual-Level Market Oriented Cognitions. Psychology & Marketing.
• Celuch, K. (1999). Involvement with Services: An Empirical Replication and Extension of Zaichkowsky's Personal…. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior.
• Celuch, K. (1999). Market-Oriented Behaviors within Organizations: An Individual-Level Perspective. Journal of Marketing Theory and Practice.
• Celuch, K. (1999). Teaching Critical Thinking for the Twenty First Century: An Advertising Principles Case Study. Journal of Education for Business.
• Celuch, K. (1998). A Test of a Model of Consumers' Responses to Product Manual Safety Information. Journal of Applied Social Psychology.
• Celuch, K. (1998). Critical Thinking as an Integrative Theme for Teaching Lifelong Learning Skills in Marketing. Marketing Education Review.
• Celuch, K. (1997). Concern for Appropriateness and Ad Context Effects: An Empirical Investigation. Psychology & Marketing.
• Celuch, K. (1997). Interfirm Relationships in the Supply Chain: The Small Supplier's View. Industrial Marketing Management.

Refereed Proceedings
Full Paper

• Celuch, K. G., Robinson, N. M., & Walz, A. M. (2011). In Search of the Gift of Feedback: The Moderating Role of Trust on Retailer-Customer Communication. American Marketing Association Educators' Proceedings, 22, 494-501.
• Kasouf, C. J., Celuch, K. G., & Bantham, J. H. (2006). An Examination of Liking as a Mediator of Communication Behavior and Trust in Individual-Level Buyer-Seller Exchanges. Society for Marketing Advances Conference, Society for Marketing Advances, 1-4.

Book Chapters
Non-Refereed

• Celuch, K., & Nunn, L. E. (2004). The Role of the Business Law Course in Facilitating Life Long Learning Skills in the Business Curriculum. Readings in Teaching and Learning. The CIBER Institute.

Presentation of Refereed Papers
International

• Celuch, K., Walz, A., & Hartman, L. (2018, June). The Roles of Trust and Confidence in Driving Customer Advocacy and Feedback in B2C Service Settings. Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, New York, New York.
• Celuch, K., Gilstrap, C., Clayton, C., & Jones, A. (2018, June). The Elevation of Psychological Capital and Identity Constructs Using Narrative Analysis of Intentional Communities Newsletters. Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, New York, New York.
• Robinson, K. M. & Celuch, K. (2017, June). How the Customer Feedback Process Contributes to Perceived Customer Orientation in the Educational Context. Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, New Orleans, Louisiana.
• Walz, A., Celuch, K., & Jones, A. (2017, June). The Roles of Quality, Satisfaction, and Value in the "lock-in" Commitment of Different Retail Customer Groups. Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, New Orleans, Louisiana.
• Robinson, K. M. & Celuch, K. (2016, June). How the Customer Feedback Process Contributes to Perceived Customer Orientation in the Educational Context. Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, New Orleans, Louisiana.
• Walz, A., Celuch, K., & Jones, A. (2016, June). The Roles of Quality, Satisfaction, and Value in the "lock-in" Commitment of Different Retail Customer Groups. Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, New Orleans, Louisiana.
• Celuch, K., Bourdeau, B., Khayum, M., & Townsend, L. (2015, October). Adapting a Leadership Program for Community Development: The Impact of a Social Entrepreneurship Model. Coalition for Urban and Metropolitan Universities Conference, Omaha, Nebraska.
• Celuch, K. G. & Walz, A. (2014, June). How Employee Trustworthy Behaviors Interact to Emotionally Bond Service Customers. Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, Las Vegas, Nevada.
• Robinson, N. M. & Celuch, K. G. (2014, June). Will You Talk to Me If I Make It Easy For You? The Role of Perceived Customer Orientation, Ease of Use and Usefulness in Intention to Provide Feedback. Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, Las Vegas, Nevada.
• Celuch, K. G., Robinson, N. M., & Walz, A. M. (2012). How can I (the Company) get you (the Customer) to talk to me? The Role of Retail Employee Behavior, Social Benefits, and Commitment in Customer Feedback. Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, La Verne, California.
• Walz, A. M. & Celuch, K. G. (2010, June). The Effect of Retailer Communication on Customer Advocacy: The Moderating Role of Trust. Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference, Chicago, Illinois.
• Green, A. M. & Celuch, K. G. (2006, November). Don't Talk to Me About Skin Cancer...I Just Want a Dark Tan! An Exploration of Protection Motivation Theory in a Public Service Announcement Context. Society for Marketing Advances Conference, Nashville, Tennessee.
• Celuch, K. G., Kasouf, C., & Bantham, J. (2006, June). Extending the Marriage Metaphor: The Importance of Partner Communication Behavior in Understanding Buyer-Seller Relationships. Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference, Normal, Illinois.
• Celuch, K. G. & Kasouf, C. J. (2004). An Exploration of Relationships Among Perceived Market Orientation, Strategic Flexibility, and Customer Value in the Supply Chain Under Different Conditions of Environmental Turbulence. Academy of Marketing Science Annual Conference, Vancouver, Canada.
• Celuch, K. G. & Blair, M. (2004). An Enlarged Vision for the Marketing Research Course: Enhancing its Relevancy and Significance for Academe and Industry. Academy of Marketing Science Annual Conference, Vancouver, Canada.
• Kasouf, C. J., Celuch, K. G., & Bantham, J. (2004). Interorganizational Buyer-Seller Relationships: The Impact of Individual Perceptions on Relationship-Oriented Action. Academy of Marketing Science Annual Conference, Vancouver, Canada.

Local

• Celuch, K. & Valadares, K. (2018, January). The Role of Active Learning and Student-Faculty Interaction in Student Lifelong Learning. Celebration of Teaching & Learning Symposium, Evansville, Indiana.
• Celuch, K. & Bourdeau, B. (2017). A Unique Student Ideation Process. Celebration of Teaching & Learning Symposium, Evansville, Indiana.
• Celuch, K. .., Bacic, D., & Chen, M. (2017). Student Co-creation in Extracurricular Experiences. Celebration of Teaching and Learning Symposium, Evansville, Indiana.

National

• Celuch, K., Milewicz, C., & Williams, M. (2018). The Influence of Self-Efficacy throughout the Sales Process on Salesperson Job Satisfaction. Marketing Management Association, Chicago, Illinois.
• Milewicz, C., Saxby, C., & Celuch, K. (2018). Exploring Relationships Between Delivery Mode, Class Goal Structure, and Class Engagement. Marketing Management Association, Kansas City, Missouri.
• Celuch, K. G. & Schibik, T. J. (2012). A Design Attitude Applied Ambidextrously to a COB Reorganization. Academic Chairs Conference, Orlando, Florida.
• Celuch, K. G., Green, A. M., Saxby, C., & Ehlen, C. (2005). Market Orientation and Internet-Related Cognitions: Inside the Minds of Small Business Managers. American Marketing Association, San Francisco, California.
• Kasouf, C. J., Celuch, K. G., & Bantham, J. H. (2003). An Examination of Communication Behaviors as Mediators of the Influence of Cooperative Norms on…. American Marketing Association, Orlando, Florida.
• Williams, M. R., Celuch, K. G., & Vorhies, D. (2002). Perceived Salesperson Self-Efficacy: Implications for Supervisory Feedback, Salesperson Motivation, Job Satisfaction and Performance. American Marketing Association, San Diego, California.

Regional

• Khayum, M., Celuch, K., & Schibik, T. (2017, March). Blockchain Technology: Incremental or Disruptive Innovation? Midwest Business Administration Association, Chicago, Illinois.
• Celuch, K. & Bourdeau, B. (2015, June). A Unique Ideation Workshop with a Focus on Entrepreneurial Mindset Development and Technology Transfer. Mid-West Educators Forum on Entrepreneurship, Mason City, Iowa.

Presentation of Non-Refereed Papers
Local

• Celuch, K. G. (2016, October). Paradox and Contradiction: The "Tug-of-War" Peril and Promise for Social Innovation. University of Southern Indiana Center for Communal Studies 40th Anniversary Colloquium, Evansville, Indiana.

Research Grants
Funded

• 2009 [Year 2 of 2]: Celuch, K. G. & Williams, M., Katie School Faculty Development Grant Program, Principal Investigator, Katie School of Insurance, Illinois State University. More Bang For Your Buck:
  The Importance of Strategically Aligned Information Technology and Its Relationship to Operational and Performance Imperatives.

Other Research Activities
Applied or Integrative/application Scholarship

• 2014: Robinson, N. M., & Celuch, K.G., Strategic and Bonding Effects of Enhancing the Student Feedback Process. To be submitted to the Journal of Marketing for Higher Education
• 2014: Saxby, C., Celuch, K., & Walz, A., How Employee Trustworthy Behaviors Interact to Emotionally Bond Service Customers. To be submitted to the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior

Basic or Discovery Scholarship

• 2018: Celuch, K., Clayton-Schnitker, C., & Gilstrap, C.A., Deep Narratives of Intentional Communities.
• 2013: Celuch, K. G., Customer Feedback: The Missing Link in Understanding Customer Engagement to Accelerate Firm Improvements and Innovation? Co-Chaired dissertation. Dissertation defense July 2013.
• 2012: Celuch, K. G., Customer Feedback: The Missing Link in Understanding Customer Engagement. Dissertation Co-Supervisor
• 2008: , ., . Katie Insurance School Research Grant, 2008, with M. Williams and I.Kozlenkova development of measures nearing completion; working on methodology for sampling

Refereed Articles

• Choe, S. T., & Pitman, G. A. (2019). A New Investment Mecca: North Korea for Global Enterprises. Journal of International Business Research and Practice, 13, 41-47.
• Choe, S. T., & Mahoney, T. B. (in press, 2017). Another Side of North Korea: Business for Profit. Journal of Marketing Development and Competitiveness, 12 (1).
• Choe, S. T., & Mahoney, T. B. (2016). Understanding Students is the Key to Be a Good Professor. Journal of Higher Education Theory and Practice, 16(1) (7).
• Choe, S. T. (2015). The New Markets of North Korea: Jangmadang. American Journal of Management, 15(1) (7).
• Choe, S. T., & Cho, H. J. (2013). Patterns of Adjustment in Shopping and Food Consumption of North Korean Defectors (Saeteomins) in South Korea from Extreme Poverty to Affluent Society. Journal of Business and Economics, 4 (7), 549-560.
• Choe, S. T., & Mahoney, T. B. (2013). Comapring the Learning Outcomes of Online and Classroom Formats in Teaching Marketing Courses: An Empirical Observation. Global Education Journal, 2013 (4), 28-42.
• Choe, S. T., & Orr, P. E. (2011). Developing an International Marketing Plan with Online Resources: A student Project. Global Education Journal, 2011 (3), 95-106.
• Cho, H. J., & Choe, S. T. (2010). Patterns of Consumer Adjustment in Shopping Outlet Selection from Extreme Poverty to Affluent Society: A Case of North Korean Defectors (Saeteomins) in South Korea. Journal of Business, XVIII, 4-13.
• Choe, S. T. (2009). Perception of North Korea by Young Americans in the Context of Global Marketing. Business Journal for Entrepreneurs, 2009 (4), 22-27.
• Choe, S. T., & Maldonado, E. (2006). North Korea: A Small Country with Big Issues. Journal of Global Awareness, 6 (3).
• Choe, S. T., Cho, H. J., & Kwon, S. J. (2006). North Korea's Foreign Trade: An Indicator of Political Dynamics. North Korean Review, 2, 27-37.
• Choe, S. T., Cho, H. J., & Kwon, S. J. (2005). Is North Korea a Viable Economic Partner? North Korean Review, 1, 52-62.
• Choe, S. T. (2003). North Korea Moving from Isolation to an Open Market Economy: Is It Time to Invest or to Continue Observing? Competitive Review: An International Journal, 13 (2), 60-69.
• Choe, S. T., Kim, S., & Cho, H. J. (2003). Analysis of North Korea's Foreign Trade: 1970-2001. Multinational Business (The), 11 (1), 103-114.
• Choe, S. T., & Huff, K. D. (2002). Five Reasons to Do Business with North Korea. International Journal of Commerce and Management, 12 (2), 31-44.
• Choe, S. T., & Cho, H. J. (2001). Analysis of Consumer Demographics on Awareness of Global Brands. Journal of Global Awareness, 2 (2), 72-83.
• Choe, Sang T. (2001). North Korea in Transition: Time to Invest or Observe? Global Competitiveness, 291-298.
• Choe, S. T., & Cho, H. J. (2000). The Effects of Knowledge of Asian Brands on the Choice Decisions of Young American Consumers on Products from China, Japan, and South Korea. Advances in Competitiveness Research, 8 (1), 81-91.
• Choe, Sang T. (1999). The Effects of Knowledge of Asian Brands on the Choice Decisions of Young American Consumers on…. Global Competitiveness, 209-218.
• Choe, Sang T. (1997). Proactive Retail Strategies Based on Consumer Attitudes Toward the Community. International Journal of Retail & Distribution Management, 365-371.
• Choe, Sang T. (1997). Relationship Marketing: The Long-term Customer Satisfaction for Korean Consumer ... Journal of Marketing Studies, 125-134.
• Choe, Sang T. (1995). Answers to Questions About First Jobs In International Business. Mid-American Journal of Business, 51-56.
• Choe, Sang T. (1995). The Rising Power of Asian Markets: Implications for American Business Strategies. Korean Economic and Business Review (The), 14-19.
• Choe, Sang T. (1994). Automation Upgrade: Which Way Do I Go? NAPM Insights.
• Choe, Sang T. (1993). Conducting Business with Koreans. Marketing Intelligence and Planning.
• Choe, Sang T. (1993). The Impact of Consumer Acculturation on Food Consumption Behavior. Journal of Food Products Marketing.
• Choe, Sang T. (1990). Catalog Shopping Modes of College Students: Impact of Gender Differences and Attitudinal …. Journal of Midwest Marketing.
• Choe, Sang T. (1989). Attitudinal Variations Toward Japancese Investment in the United States. SAM Advanced Management Journal.
• Choe, Sang T. (1986). Acculturation and Ethnic Consumer Behavior: A Literature Review. Journal of Midwest Marketing.

Refereed Proceedings
Full Paper

• Choe, S. T., & Pitman, G. A. (in press, 2018). Understanding North Korea for Global Enterprises. Midwest Business Administration Association.
• Choe, S. T. (2015). The Markets of North Korea. Midwest Business Administration Association.
• Choe, S. T. (2014). Emerging Retail Markets in North Korea. Midwest Business Administration Association.
• Choe, S. T. (2013). North Korean Defectors (Saeteomins) in South Korea: Adjustment Patterns of Shopping Outlet Choices and Food Consumption. Midwest Business Administration AssociationMidwest Business Administration Association.
• Choe, S. T., & Cho, H. J. (2012). Adjustment Patterns in Food Consumption: From Extreme Poverty to Affluent Society:. Global Awareness Society.
• Choe, S. T., & Orr, P. E. (2011). Developing International Marketing Plan with Online Resources. Atlantic Marketing Association 16th Annual Conference.
• Choe, S. T., & Dill, A. (2009). North Korea's Foreign Trade in a New Direction. Academy of International Business, XXIII, Chicago, Illinois, USA: Academy of International Business - U.S. Midwest, 224-230.
• Choe, S. T., Wampler, Z., & Dill, A. T. (2008). Selling Compact Tractors in North Korea: A Hypothetical Case Study. Atlantic Marketing Association, 24, 171-183.
• Choe, S. T., Cho, H. J., & Kwon, S. J. (in press, 2006). North Korea's Foreign Trade: An Indicator of Political Dynamics. Pan-Pacific Conference XXIII, Pan-Pacific Conference, 240-242.
• Choe, S. T. (2006). North Korea: A Small Country with Big Issues. North Korea - Economic Perspectives and International Cooperation , Seoul National University Graduate School of Publi, 1-15.
• Warthan, B. L., & Choe, S. T. (2004). An Analysis and Contrast of Bipolar Markets: North Korea to the United States. The International Academy of Business and Public Administration Disciplines, 1-8.
• Choe, H. J., Shields, P., & Choe, S. T. (2003). Consumers in Extreme Poverty: The Case of North Koreans. Atlantic Marketing Association, 45-50.
• Shields, P., & Choe, S. T. (2003). The Role of Souvenirs: An Exploratory Study. Atlantic Marketing Association, 172-178.
• Choe, S. T. (2003). Marketing to Combatant Countries. Atlantic Marketing Association, 208-209.
• Choe, S. T., Cho, H. J., Haq, A., & Counter, M. (2001). The Analysis of Consumer Demographics to Awareness of Global Brands. American Society of Business and Behavioral Sciences.
• Choe, S. T., & Shields, P. O. (2001). Impact of Alcoholic Beverage Consumption on Academic Performance of Upper-Class College Students in Business Programs, Integrated Marketing for the Future. Atlantic Marketing Association, 7th Annual Conference, 341-350.
• Choe, S. T., Pitman, G. A., & Cho, H. J. (2000). Global Status of Asian Brands in the Minds of American Consumers: Products from China, Japan, and Korea,, Advances in International Business. Annual Conference of the Academy of International Business Southeast Asia Region.
• Choe, S. T., & Oh, H. (2000). Status of Asian Brands in the Minds of Young American Consumers: Are There Any Global Brands? Atlantic Marketing Association 16th Annual Conference, 298-406.

Presentation of Refereed Papers
International

• Choe, S. T. (2015, March). The Markets of North Korea. Midwest Business Administration Association, Chicago, Illinois.
• Choe, S. T. (2014, March). Emerging Retail Markets in North Korea. Midwest Business Administration Association, Chicago, Illinois.
• Choe, S. T. (2013, March). North Korean Defectors (Saeteomins) in South Korea: Adjustment Patterns of Shopping Outlet Choices and Food Consumption. Midwest Business Administration AssociationMidwest Business Administration Association, Chicago, Illinois.
• Choe, S. T. & Cho, H. J. (2012, May). Adjustment Patterns in Food Consumption: From Extreme Poverty to Affluent Society:. Global Awareness Society, New York, NY, United States of America.
• Choe, S. T. (2008, May). Perceptual Mapping of North Korea: Are They Still the Axis of Evil? Global Awareness Society, San Francisco, California.

National

• Choe, S. T. & Orr, P. E. (2011, September). Developing International Marketing Plan with Online Resources. Atlantic Marketing Association 16th Annual Conference, Charleston, South Carolina.
• Schibik, T. J., Piper, B., & Choe, S. (2003, October). Marketing to Combatant Countries. Atlantic Marketing Association, Portland, Maine.

Other Research Activities
Basic or Discovery Scholarship

• 2015: Choe, S. T., Marketing Research Conference.
• 2015: Choe, S. T., B2B Marketing Seminar.
• 2010: , ., . Attended and participated two regional and three local industry seminars; international marketing and automotive industries.
  Became a member of Tri-State Manufactures's Association Peer Group.
  They include:
  1. McGraw-Hill Online Teachng Seminar, Indianapolis, IN
  2. Export Compliance Seminar, Indianapolis, IN
  3. Automotive Seminar, Ivy Tech College, Evansville, IN
  4. Intellectual Property in Global Market Seminar, Evansville, IN
  5. Transfer of Intellectual Properties, Innovation Point, Evansville, IN

Refereed Articles

• Milewicz, C., Griese, K., & Alexandrov, A. (2017). An International Examination of Private Sector Perspectives on City Brand Architectures. Place Branding and Public Diplomacy, 13 (3), 205-222.
• Mariodoss, B. J., Milewicz, C., Lee, S., & Sahaym, A. (2014). Salesperson competitive intelligence and performance: The role of product knowledge and sales force automation usage. Industrial Marketing Management, 43 (1), 136-145, doi: 10.1016/j.indmarman.2013.08.005.
• Milewicz, C., & Milewicz, M. (2014). The Branding of Candidates and Parties: The U.S. News Media and the Legitimization of a New Political Term'. Journal of Political Marketing, 13 (4), 233-263, doi: 10.1080/15377857.2014.958364.
• Lee, S., & Milewicz, C. (2014). Investigating Product Form and Product Function Influences on Follower Products' Performance. Marketing Management Journal.
• Milewicz, C., & Saxby, C. (2013). Leaders' Social Media Usage Intentions for In-bound Customer Communications. Management Research Review, 36 (9), 849-867.
• Milewicz, C., Mujumdar, S., & Khayum, M. (2012). A Qualitative Examination of University 'Engagement' through the Lens of Business Executives. The Online Journal of New Horizons in Education, 2 (3), 1-6.
• Milewicz, C. (2011). The Commission Game: An Ethics Exercise for Professional Selling Contexts. Marketing Education Review, 22, 10.

Refereed Proceedings
Full Paper

• Milewicz, C., Saxby, C., & Celluch, K. (2018). Exploring Relationships Between Delivery Mode, Class Goal Structures, And Class Engagement. Marketing Management Association Conference.
• Milewicz, C., Mitchell, Z., & Hall, K. (2011). Ideation Competition: Creating Linkages Between Business and Engineering. American Society for Engineering Education.

Invited Articles/Reviews

• Milewicz, C., Khayum, M., & Mujumdar, S. (2010). Creativity in the Classroom: Can Marketing Lead The Way in Creativity Curriculum and Assessment? Marketing Insights Newsletter.

Book Chapters
Refereed

• Fertig, J., & Milewicz, C. (2018). Exploring Millennial's' Career Aspirations Through the Lens of Personality Profiles. Millennials: Trends, Characteristics, and Perspectives.
• Milewicz, C., Griese, K., & Ding, Y. (2015). A City Brand Personality Model for International Marketing. In Dr. Helmut Schwägermann; Dr. Peter Mayer; Dr. Ding Yi (Ed.), Handbook Event Market China. Berlin/Boston: De Gruyter, Academic Press.

Presentation of Refereed Papers
International

• Graeff, T., Kennett-Hensel, P., Milewicz, C., & Zank, G. (2015, March). This is not your father's marketing research class: Innovative approaches to teaching graduate and undergraduate marketing research. Marketing Management Association Conference, Chicago, Illinois.
• Milewicz, C. & Saxby, C. (2014, November). Social Media's Value in Public-Sector Branding: Empirical Evidence in a Political Marketing Context. Decision Sciences Institute, Tampa, Florida.
• Milewicz, C. & Partridge, D. (2014, August). ENVISIONING SERVICE-LEARNING AS A NATURAL ELEMENT OF MARKETING CURRICULUM'S DNA. Marketing Management Association, San Antonio, Texas.
• Milewicz, C., Ferrell, L., Ferrell, O.C., Cosgrove, K., & Milewicz, M. (2011). Can Marketing Create Value in Political Campaigns...Or Not? And Interdisciplinary Perspective. AMA Summer Marketing Educators' Conference, San Francisco, California.
• Milewicz, C., Jones, D., & Pfeifer-Luckett, R. (2010). Making Connections with Business. Marketing Management Association Conference, Indianapolis, Indiana.
• Milewicz, C. & Cascio, R. (2008). Emotional Intelligence: A Diagnostic Scale Optimized for Sales Force Selection and Development. Academy of Marketing Science Annual Conference, Vancouver, Canada.

National

• Milewicz, M. & Milewicz, C. (2011). The Merging of Citizenship and Consumerism: The Evolving Concept of the Voter in the 21st Century. Southern Political Science Association, New Orleans, Louisiana.
• Milewicz, C. & Khayum, M. (2010). Building Social Capital Through Student Engagement. National Outreach Scholarship Conference, Raleigh, North Carolina.

Regional

• Milewicz, C. & Milewicz, M. (2010). The Merging of Citizenship and Consumerism: The Evolving Concept of the Voter in the 21st Century. Southern Political Science Association, New Orleans, Louisiana.

Presentation of Non-Refereed Papers
International

• Milewicz, C., Heishmidt, K., Karsaklian, E., McManus, K., & Novotorova, N. (2012). GLOBAL EXCHANGES: PARTNERING WITH FOREIGN COMPANIES AND EDUCATION INSTITUTIONS. Invited presentation at Marketing Management Association Conference, United States, Minnesota.

Other Research Activities
Basic or Discovery Scholarship

• 2009: , ., . Dissertation, Summer 2009. Title: 'MARKET-BASED ASSET MANAGEMENT AND SHAREHOLDER VALUE: INVESTIGATING THE ROLES OF HUMAN CAPITAL AND FACTOR MARKETS IN MAXIMIZING RETURNS ON CUSTOMER RELATIONSHIPS'

Refereed Articles

• Saxby, C., Celuch, K., & Walz, A. (2016). How Employee Trustworthy Behaviors Interact to Emotionally Bond Service Customers. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 28, 75-89.
• Saxby, C., Celuch, K., & Oeding, J. (2015). The Influence of Counterfactual Thinking and Regret on Ethical Decision Making. JOURNAL OF EDUCATION FOR BUSINESS, 90 (4), 175-181.
• Celuch, K., Bourdeau, B., Saxby, C., & Ehlen, C. (2014). SME Internet Use: The Moderating Role of Normative Influence. Journal of Small Business Strategy, 24 (2), 69-90.
• Celuch, K., & Saxby, C. (2013). Counterfactual Thinking and Ethical Decision Making: A New Approach to an Old Problem for marketing Education. Journal of Marketing Education, XX (X), 1-13.
• Milewicz, C., & Saxby, C. (2013). Leaders' Social Media Usage Intentions for In-bound Customer Communications. Management Research Review, 36 (09), 849-867.
• Celuch, K., Waltz, A., Saxby, C., & Ehlen, C. (2011). Understanding SME Intention to Use the Internet for Managing Supplier Information. New England Journal of Entrepreneurship, 14 (1), 9-21.
• Johansen, J., Saxby, C., & Bizal, N. (2008). A Survey of Employment Correspondence Preferences: The Employers' View of Effectiveness. Pratibimba, The Journal of Institute of Management and Information Science, 8 (2), 29-35.
• Celuch, K. G., Green, A. M., Saxby, C. L., & Ehlen, C. R. (2007). Market orientation and Internet-Related Cognitions: Inside the Minds of Small Business Managers. Journal of Marketing Management, 23 (3-4), 227-242.
• Saxby, C. (2004). The Impact of Communication on the Accounting Firm/Client Relationship. Journal of Applied Business Research, 20 (3), 81-91.
• Saxby, C. L., Ehlen, C. R., & Koski, T. R. (2004). Service Quality in Accounting Firms: The Relationship of Service Quality to Client Satisfaction and Firm/Client Conflict. Journal of Business and Economics Research, 2 (11), 75-87.
• Saxby, C., Ehlen, C., & Koski, T. (2003). The Relationship of Service Quality to Client Satisfaction in an Accounting Firm Setting. International Business and Economics Research Journal, 2 (3), 55-63.
• Saxby, C. (2002). Accounting Practitioners' Opinions on the Composition of 150-Hour Accounting Programs. Journal of Accounting and Finance Research, 39-44.
• Saxby, C. (2002). Communication Between an Accounting Firm and Its Clients: What do Clients Prefer? Journal of Accounting and Finance Research.
• Saxby, C. (2002). Environmental Scanning and Organizational Culture. Marketing Intelligence and Planning, 28-34.
• Saxby, C. (2001). The Influence of Global Framing on the Tax Reporting Aggressiveness of Non-professional Taxpayers…. Journal of Accounting and Finance Research, 27-34.
• Saxby, C. (2000). Consumer Attitudes Regarding Income Tax Services. Journal of Accounting and Finance Research, 1-5.
• Saxby, C. (2000). Measuring Consumer Perceptions of Procedural Justice in a Complaint Context. Journal of Consumer Affairs, 204-216.
• Saxby, C. (1995). Selecting Marketing Strategy Through Environmental Analysis. Journal of Marketing Management, 16-20.

Refereed Proceedings
Full Paper

• Celuch, K. G., Green, A. M., Saxby, C. L., & Ehlen, C. R. (2005). Market Orientation and Internet-Related Cognitions: Inside the Minds of Small Business Managers. American Marketing Association Educators' Proceedings.

Non-Refereed Articles

• Saxby, C. (2008). Barriers to Communication. Evansville Business Journal.

Presentation of Refereed Papers
International

• Johansen, J. T., Bizal, N., & Saxby, C. (2007, October). Do I Need a Paper Resume Too?: The Employer/Student Match. International ABC Conference, Washington, D.C., United States of America.

Local

• celuch, k., milewicz, c., & Saxby, C. (2019). The Impact of Class Delivery Mode on Student-Faculty Interaction and Mastery Goal Orientation. College Teaching and Learning, evansville, Indiana.

National

• Celuch, K. G., Green, A. M., Saxby, C., & Ehlen, C. (2005). Market Orientation and Internet-Related Cognitions: Inside the Minds of Small Business Managers. American Marketing Association, San Francisco, California.

Regional

• johanson, j., saxby, c., & bizal, n. (2009). The Changing Scene in Talent Search. ABC International Convention, portsmith, Virginia.

Presentation of Non-Refereed Papers
International

• Johansen, J. T., Bizal, N. F., & Saxby, C. (2006, October). What Do Employers Want? Application Letter and Resume? Resume Alone? Paper? Electronic? Their Own HRIS Application? International ABC Conference, San Antonio, Texas.

Research Grants
Funded

• 2011: Saxby, C. Endeavor Grant. ndeavor Grant Proposal Understanding Politicians' Use of Social Media to Manage Constituent Information Abstract 

Refereed Articles

• Shields, P. O. (in press, 2011). A Case for Wanderlust: Travel Behaviors of College Students. Journal of Travel & Tourism Marketing, 28 (4), 369-387.
• Shields, P. O. (2009). Young Adult Volunteers: Recruitment Appeals and Other Marketing Considerations. Journal of Nonprofit & Public Sector Marketing, 21 (2), 139-159.
• Shields, P. O. (2009). Coming of Age: The College Market and the Gaming Entertainment Industry. Journal of Hospitality Marketing & Management, 18 (1), 68-88.
• Shields, P. O. (2006). State-Funded Tourism Marketing: The Effectiveness of State Travel Guides for the College Market. Journal of Travel & Tourism Marketing, 20 (2), 31-50.
• Shields, P. O. (2006). Customer Correspondence: Corporate Responses and Customer Reactions. Marketing Management Journal, 16 (2), 155-170.
• Shields, P. O. (2006). A Review and Evaluation of 2002 State Visitors' Packets: A Fifty State Study. Journal of Nonprofit & Public Sector Marketing, 16 (1/2), 61-76.
• Shields, P. (2002). An Academic Advising Profile for Marketing Educators. Marketing Education Review, 37-46.
• Shields, P. (1996). The Citizenship of Marketing Faculty: An Investigation of Service Activities. Marketing Education Review, 83-89.
• Shields, P. (1995). Increasing the Marketing Efficiencies of Nonprofit and Public Sector Tourist Destinations: …. Journal of Nonprofit & Public Sector Marketing, 75-83.
• Shields, P. (1994). Regional Tourism Marketing: An Anological Approach to Organizational Framework Development. Journal of Travel & Tourism Marketing, 105-113.

Refereed Proceedings
Full Paper

• Shields, P. O. (2017). Wanderlust and Tourist Activities: Reaching Tourism Segments. EIRASS 2017 -- Vancouver BC.
• Shields, P. O. (2015). The Sensoryscape of Theaters: A Case of Two University Associated Theaters. Atlantic Marketing Association.
• Shields, P. O. (2015). Municipal Tourism Promotion: Mid-Size Cities in the United States. Atlantic Marketing Association.
• Shields, P. O., & Elpers, K. (2014). A Preliminary Investigation into the Marketing Orientation of Marketing Students. Atlantic Marketing Association.
• Shields, P. O. (2013). Lessons Learned From Team Testing: An Investigative Study of Instructor and Student Concerns. Atlantic Marketing Association.
• Shields, P. O. (2010). Course Procedures for Enhancing Tolerance of Ambiguity and Learning. Marketing Management Association.
• Shields, P. O. (2010). Factors in the Learning Community: Faculty and Student Perspectives. Atlantic Marketing Association.
• Shields, P. O. (2010). An Investigative Study of Impulsiveness and Other Factors in Today's Marketplace: Revisiting the Id? Atlantic Marketing Association.
• Shields, P. O. (in press, 2009). Career and Employment Factors: An Investigative Study With Marketing Students. Marketing Management Association.
• Shields, P. O. (2008). Learning Outcomes and Student Inputs: An Investigative Study Involving Business Students. Academy of Collegiate Marketing Educators, Houston, TX:, 27-40.
• Shields, P. O. (2007). Potential Appeals for Targeting Young Adult Volunteers. Academy of Collegiate Marketing Educators, 2007, 235-243.
• Shields, P. O. (2007). Incorporating Real World marketing Tactics into Reflective Learning Exercises. Atlantic Marketing Association, 113-120.
• Shields, P. O. (2007). Drivers for Candy Purchases: An Investigative Study Involving Loyalty and Switching Tendencies. Atlantic Marketing Association, 67-76.
• Shields, P. O. (2006). Social Identity: Sports Fans and the Implications. Marketing Management Association, 100-106.
• Shields, P. O. (2006). Teaching Students to 'Think Like a Marketer': A Case for Reflective Learning. Atlantic Marketing Association 16th Annual Conference, 22, 451-456.
• Shields, P. O. (2006). Wanderlust Among College Students: An Investigative Study. Atlantic Marketing Association, 22, 53-62.
• Shields, P. (2005). An Ethics Exercise: Insights for Students and Educators. Atlantic Marketing Association, 288-294.
• Shields, P. (2005). Materialism: A Case of Two Pattys. Atlantic Marketing Association, 208-213.
• Shields, P. (2004). Marketing Majors' Role Identity: A Lesson for Marketing Educators. Atlantic Marketing Association.
• Shields, P. (2003). Fashion Consciousness and Fashion Involvement: The Role of Self-Consciousness, Vanity & Self-Esteem. Marketing Management Association, 10-18.
• Shields, P. (2003). Preparing Marketing Majors: Personal Inputs, Commitment, and Teaching Strategies. Atlantic Marketing Association, 96-105.

Research Grants
Funded

• 2009: Shields, P. O. Collaborative Learning.
• 2008: Shields, P. O. Students' Perception of Their Role in the Learning Process. A study involving freshman, juniors and seniors with the result to be presented to the faculty.
• 2006: Shields, P. O. Creating a learning Environment to Enhance student Learning for Selected Marketing Courses.

Refereed Articles

• Weiler, V. (2014). Uber Pricing Strategies and Marketing Communications. Harvard Business Review.
• Weiler, V. (2003). How to Break Bad News. Monitor (Association of Clinical Research Professionals).

Refereed Proceedings
Full Paper

• Weiler, V. (2011). e-Projects: Global Virtual Student Teams. Academy of Marketing Science.

Non-Refereed Articles

• Farris, P., Yemen, G., & Weiler, V. (2014). Private Car Service Uber Reacts to Taxicab and Limo Industry's New Smartphone App. Washington Post.
• Weiler, V. (2008). Making the Web Work for You. Evansville Business Journal.
• Weiler, V. (2006). What's Your Competitive Advantage? Evansville Business Journal, 2 (12).

Cases

• Farris, P., Yemen, G., & Weiler, V. (2014). Uber Pricing Strategies and Marketing Communications. In Press, Darden Press, University of Virginia.
• Simko, P., Farris, P., & Weiler, V. (2013). Chick-Fil-A; A Bird of A Different Feather. University of Virginia, Darden Graduate School of Business Press. Charlottesville, VA: Darden Press, University of Virginia.
• Weiler, V. (2012). Are Customers Addicted to Sales?. Retailing Management. New York, New York: McGraw-Hill.
• Weiler, V. (2012). J C Penney Teaching Notes. Darden Business Press, University of Virginia. Charlottesville, Virginia: Darden Business Press, University of Virginia.

Presentation of Refereed Papers
International

• Weiler, V. (2011). e-Projects: Global Virtual Student Teams. Academy of Marketing Science, Coral Gables, Florida.

Presentation of Non-Refereed Papers
Local

• Weiler, V. (2019). The Good, The Bad, and The Ugly: Marketing In the Global Space. Global Salon Series, USI, Evansville, Indiana.
• Weiler, V. (2007). Choosing the Right Communication Method for Your Business. Invited presentation at Evansville Women's Council of Realtors, Evansville, Indiana.
• Weiler, V. (2006). Personal Development Checklist. Invited presentation at Indiana Business College, Evansville, Indiana.
• Weiler, V. (2005). Is Sales Right For You? Invited presentation at DECA students, Evansville, Indiana.

Regional

• Weiler, V. (2015, October). Hiring Effective Inbound Marketers. Invited presentation at Inbound Marketing Bar Camp, Indianapolis, Indiana.

Non-Refereed Articles

• Wiltsie, L. (2007). Marketing Real Estate to Hispanic Clientele. Evansville Business Journal.
• Wiltsie, L. (2006). Services Marketing: Tipping the Scale... Evansville Business Journal.

Presentation of Non-Refereed Papers
Local

• Wiltsie, L. (2006). Personal Finance. Invited presentation at Personal Finance Class (Camilla Swain), Evansville, Indiana.
• Wiltsie, L. (2006). Amen & Hallelujah! Becoming a Better Presenter by Going to Church. Invited presentation at USI Student Success Series Workshop, Evansville, Indiana.
• Wiltsie, L. (2006). Amen! Discover the Key to Great Developmental Ed Teaching. Indiana Association of Developmental Education, Unknown, Indiana.
• Wiltsie, L. (2004). GLBT Issues in America. Invited presentation at Guest panelist for Sociology Class taught by Larry Bohleber, Evansville, Indiana.
• Wiltsie, L. (2004). Personal Finance. Invited presentation at Guest speaker for College Success Class taught by JoEllen Bush, Evansville, Indiana.

National

• Wiltsie, L. & Bush, J. (2007). Providing Online Support for At-Risk Students. National Association of Developmental Education, Unknown, Unknown.