University of Southern Indiana

Importance of Graphic Standards

academic and athletic logos

Establishing a visual identity involves more than just creating new logos. Graphic standards provide a sound, flexible structure for using logos, color and typography. Consistent brand application is essential. The logos must appear the same in every instance. They must have the proper color selections, be in the proper proportions and be used in appropriate contexts.  

Academic Brand

In the academic brand standards guide, the USI logo family is presented and the rules for their use are laid out. Consistency is the key. That's why you will find information for appropriately using our logos (word mark and USI monogram), color choices, typography (formatting, font) and application examples for the University and for the respective colleges and departments. Proper and legal use of the logos protects the University’s image and sets us apart from other institutions.

Athletics Brand

A University of Southern Indiana Screaming Eagle is many things, among them, competitive, tough, a good sport, proud, powerful and strong. That's a lot to live up to, but exactly what the athletic logo brand family seeks to convey. From the custom designed USI Bold font to the eagle's fierce eyes and beak, our research presented a clear mandate on what you expected and what has been delivered.

The athletics brand standards guide is a tool for coaches, staff, alumni, outside vendors, printers, business and other constituents to consistently reproduce the visual identity of USI. Proper and legal use of the logos protects the University's image and sets us apart from other institutions.  

Thank you for helping us support and promote our brand. You are our brand ambassadors.  Our research tells us that you are doing a good job, keep up the good work. If you have questions or need help with these tools, please reach out to University Marketing and Communications at 812-464-1755. 

Contact Kindra Strupp


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