Each spring semester, USI's College of Liberal Arts, Communications Department and the Scripps Howard Center for Media Studies present a symposium on the impact of social media on communications.
2022 Presentation
6:00 p.m. on Wednesday, March 23
Carter Hall, located in University Center West
University of Southern Indiana
Featured Speaker
Danielle Norris, Marketing Director at Woods and Woods, LLC
Social Media for Unicorns (and Other In-House Marketers)
In the marketing department at Woods, we often refer to ourselves as unicorns because we work for a business where we're the only ones doing our specific jobs, and what we do on a daily basis is largely not understood by anyone we work with. That's because our department is relatively new to the organization. In fact, all of the full-time marketing positions I've held in my career have been new positions--I've been asked to write my own job description three times. This is the unique position of many in-house marketing professionals working for small organizations. In this talk, I'd like to discuss how businesses who do their own marketing use social media, as well as the professional opportunities that exist outside of marketing agencies.
For more information, please contact Mary Beth Reese at mereese@usi.edu.
