Dr. Mark McKnight, associate professor of accounting, was a scheduled presenter at the Academy of Business Research in New Orleans, Louisiana, in March. Because of the pandemic, it was converted to an e-conference. McKnight virtually presented Applying the Phillips Evaluation Model as a Set of Standardized Metrics for the Learning and Growth Perspective of the Balanced Scorecard Approach (McKnight, Robey, Dill) and Reaching the YouTube generation: Using Hobbies, the Gig Economy and YouTube to Teach Basic Managerial Accounting Concepts.
Published June 16, 2020