Social Media at USI
The University of Southern Indiana has a social presence on Facebook, Twitter, Instagram, YouTube, LinkedIn and TikTok. Social media allows the University to communicate its values and priorities, receive feedback from internal and external audiences, and build connections and a sense of belonging within and beyond the USI community. With over 95,000 followers across our five platforms, our reach is substantial, allowing us to build connections close to home and across the world.
We encourage our followers to engage with University content frequently. Tag friends and family in posts, utilize USI hashtags, share posts, engage in conversations—social media gives the University the opportunity to show off all it has to offer, and audience engagement is essential.
Have content ideas you would like to see implemented on USI's social media platforms? Email suggestions to Kaylee Johnson, Media Relations Specialist, for consideration.
The main use of the official USI Facebook is to share University information via images and videos, create events and link to USI content to draw traffic to the USI website.
USI utilizes Twitter primarily to engage in conversations regarding the University. Through short, concise text, images and videos, we share University happenings.
The primary use of Instagram is to visually showcase USI experiences in academics, athletics, extracurricular activities, etc. Instagram is utilized to upload images and videos to the organic feed which provide a cohesive aesthetic representative of our University. Additionally, less curated content is posted to USI's Instagram Story, providing a more behind-the-scenes look at the University.
YouTube
YouTube allows USI to post long-form video content and categorize playlists around specific University topics.
The primary use of LinkedIn is to connect and engage with current students, alumni and community members and showcase USI successes, partnerships and more.
TikTok
The main use of TikTok at USI is to share short videos amplifying the voices of students and the University community. Popular trends and sounds are utilized on the platform to generate relatable content.
